We often get asked, “What are simple things I can do to act on climate change?” and after hearing this episode we think you’ll agree that one simple thing you can do is use cold water when doing laundry. Are you a Definer who uses hot water when doing laundry? Well, if you use cold water instead, you can reduce your energy use from doing your laundry by 90 percent! The sponsor of this bonus episode, Tide, is leading a behavior change movement to get consumers to switch to energy-saving cold water, while saving money in the process. In fact, Tide has a goal for three out of four loads of laundry in the United States and Canada to be washed in cold instead of hot by 2030. 

We have loads of fun in our interview with Todd Cline, Senior Director, Head of Sustainability, Procter & Gamble, North America Fabric Care, where you’ll hear how Tide plans to achieve this goal, the impact of reaching the goal, and how Tide has innovated formula to deliver a high performance clean in cold water. We think you’ll get hot once you realize how many people are missing the opportunity to save so much energy and money, and you’ll forever be a cold water laundry champion.