Episode 11: Climate Change Communications with Ed Maibach (GMU's Center for Climate Change Communication)


You, dear listener, may be one of the few Americans who knows that 97% of climate scientists believe climate change is human-caused but how do you approach a conversation about climate change with those who do not believe it is happening? And how many climate change skeptics are out there? We talk in this episode with the man who has the answers to these questions and more. Ed Maibach, Director of George Mason University's Center for Climate Change Communication, has been researching for the past several years the various ways Americans think about climate change and how to motivate people to act on this issue. He's even developed his own way to categorize the different ways Americans think about climate change including our personal favorites, "Dismissive Dan" and "Alarmed Alice." Don't be a Dismissive Dan.